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Popular shopping TV channel is suspended with website also shut down

A popular TV shopping channel has been suspended and its website has also been shut down, leaving 250 staff members facing lay-offs.

Ideal World TV announced in a post on its website and page: ‘We regret to inform you that Ideal World have had to temporarily suspend broadcasting and our website.

‘We’re sorry for any inconvenience caused; we hope to be back online as soon as possible.’

The Peterborough-based channel calls itself ‘the home of big brands’ and has featured celebrities like , iconwin former Made In Chelsea star and .

It was live on air for 18 hours a day for products from different categories like gardening, home, technology and beauty. 

The Peterborough-based channel calls itself ‘the home of big brands’ and has featured celebrities like Vanessa Feltz, former Made In Chelsea star Binky Felstead and Anthea Turner (stock image)

While Ideal World TV has held a late night slot on ITV in recent months, it suddenly ‘crashed off’ the channel on Monday night in addition to disappearing from accepted until the end of last week. 

The sale of Ideal World to Mr Morjaria came just a month after the channel’s sister brand Create and Craft was sold to Hochandra Global.

The company was created by Paul Wright and Valarie Kaye in 2015.They had founded Ideal World before selling it in 2000.

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